CopyWriting Tips for Direct Marketers
Last Updated on Thursday, 28 January 2010 08:15 Written by Kevin Sunday, 24 January 2010 04:15
Copywriting is a real art. Me, I tend to write far to many words. However as a copywriter friend once told me, “A least you give me plenty to work with’ and then quickly trashes 70% of my words, without losing the essentials, in fact, it ends up 10x better. – This is the gilded art of copywriting. When it comes to direct response marketing, a good copywriter is worth 10x more than a good graphic designer. It’s inevitably the words that do the selling, not so much the graphics.
Marketing for (and by) Accountants
Last Updated on Thursday, 21 January 2010 12:03 Written by Kevin Wednesday, 20 January 2010 12:38
Stage one – The Simple Stuff
The next wave of marketing will originate from your accounts department. Better, more effective use of statements and invoices and inserts are coming to help market products and services to your customers – And it’s not just throwing in more promotional inserts in with the bill. Although for many companies, this is often a great place to start. For a mailhouse, it’s a simple job to not just printout the statements quickly and efficiently, but with automated machinery to insert an additional marketing or information flyer adds negligible cost, yet the impact to long terms sales can be significant.
My Direct Mail Isn’t Working!
Last Updated on Friday, 15 January 2010 05:53 Written by Kevin Sunday, 10 January 2010 10:22
It’s a common cry that applies to both direct mail and advertising generally. Sales are static and not increasing, even though we’re spending more on marketing and even becoming more creative in our copy or offer.
Rafi talked of three key elements to a successful campaign.
- A good, highly segmented mailing database,
- Superb creative with a real WOW factor
- A compelling, highly relevant offer.
Want a Better Response Rate? Try Doodling
Last Updated on Monday, 21 December 2009 01:35 Written by Kevin Monday, 21 December 2009 11:57
As we’ve all discovered from previous article and opinions, there are dozens of ways to boost response rates. i.e. Better offer, being more creative, personalisation, purls, targeting an audience etc. However often we can double, even triple our response rates by doing something remarkably simple. David Frey’s video showed that simple often works far better than expected.
Where to start? Just add in something that helps grab the readers attention
PDF Flyers or Bills to Distribute?
Last Updated on Friday, 11 December 2009 12:12 Written by Kevin Friday, 11 December 2009 07:29
You’d think it would be easy. You’ve a new brochure, catalogue or monthly bill you want to get out to your customer base. You just want to save on paper and stamps, so it makes sense to email out a pdf.
If you’re a small businessperson with only a few hundred regular customers, then usually there’s few problems. Send out small batches of 30-50 as blind copies (bcc) from MS Outlook, with a message and the attach the pdf file.
