Introducing PURLs – The New Treasure

Last Updated on Friday, 15 January 2010 07:36 Written by Kevin Monday, 2 November 2009 12:50

What may be hotter than Web 2.0? Personalised URLs (PURLs).

42% prefer to respond to a promotion online – Let’s make it more inviting and easier for them

The concept has have been around for several years, but only now with improved tools is it exploding and taking one-to-one marketing and lead generation to new heights. It encourages the growing numbers of people who prefer to respond to a promotion online, regardless of whether they heard about it from a friend, in an email, text, direct mail piece or personalised brochure.  Click here to read more...

Birthday Coming Up?

Last Updated on Sunday, 2 August 2009 10:22 Written by Kevin Friday, 5 June 2009 10:05

Marketing people like to be creative. Some will not openly admit that they loathe data because it’s just not fun to look at spreadsheets, graphs, and charts compared to designing an animation for a website.

However, creatively using data about customers can contribute to the customer’s experience in so many ways.  Click here to read more...

Get more customers and keep them coming back!

Last Updated on Saturday, 11 July 2009 04:55 Written by Kevin Sunday, 31 May 2009 04:26

The key to the success of any business is to know how to build, maintain and expand a solid database of customers. One very, very successful New Zealand coffee shop owner knows exactly how to attract more customers and, more importantly, how to keep them coming back.  Click here to read more...

Want to Get Attention? Try 3-D

Last Updated on Friday, 10 July 2009 07:03 Written by Kevin Saturday, 9 May 2009 06:09

The communication channel and offer to a client or prospect should always be proportional to their value, as a client. We naturally do this when we send birthday cards or gifts to friends and relatives. Special friends usually get a more personal, higher value item like a printed card in the mail, whilst colleagues and acquaintances get a simpler, lower value communication like an e-card.  Click here to read more...

What’s in a Name?

Last Updated on Saturday, 4 July 2009 06:08 Written by Kevin Thursday, 9 April 2009 08:59

Seeing your own name included in direct mail piece is commonplace (and been possible since 1972 when the first digital printer was connected to an IBM mainframe). Software simply extracts your name from a database and places it on the digitally printed document. We see it weekly in our bills, statements and company letters.  Click here to read more...