The Rafi WOW Factor

Last Updated on Wednesday, 10 February 2010 06:22 Written by Kevin Monday, 9 February 2009 09:23

Rafi Albo of Segmarketing Agency, toured New Zealand in late 2008. An expert in the loyalty marketing industry, he showed us how with personalised one-to-one marketing techniques, he helped clients achieve double-figure response rates in over 300 marketing campaigns.

In a high energy edge-of-the-seat two hour workshop, he showed off his strategies, samples and a dozen case studies on how to consistently achieve these amazing, record-breaking results. Results up to 200 x higher than the industry average.  Click here to read more...

How to Get a 74% Response Rate

Last Updated on Wednesday, 10 February 2010 06:26 Written by Kevin Sunday, 1 February 2009 05:01

This Rafi Albo video segment talks of his super-successful campaign for Keds Kids

Background (Extracted from NZ Marketing Magazine)

Client: Keds Kids (Israel’s equivalent to Pumpkin Patch). Agency: Segmarketing
Objective: Promote upcoming winter fashion to the most profitable 25 percent of customers

How they did it:

1. Identified the most profitable customers through data analysis.
2. Created personalised, full-colour jigsaw puzzles for each family. Also created discount vouchers – the discount depended on how profitable the customer was.

Personalised Magazines

Last Updated on Monday, 22 June 2009 08:14 Written by Kevin Sunday, 1 February 2009 11:18

Another snippet from Rafis workshop was his campaign that involved personalisation of a specialty beauty magazine to improve their advertising response rates and sales conversions. Somewhat expensive, but the ROI was superb!

It Started on TV

Last Updated on Tuesday, 23 June 2009 06:24 Written by Kevin Sunday, 2 November 2008 04:50

This was an interesting case study from Rafi. It started with a TV campaign, below, which actually was just part of a larger cross-media effort. Extremely powerful and super-effective.

Here, Rafi outlines the background. Cool stuff.

Want to try some of this yourself? Checkout that one we showed in our workshops. Go to www.sliceoflifetv.com

Possible now? In New Zealand?  Absolutely. Call me for details. (ph 027 2444884)