CopyWriting Tips for Direct Marketers

Last Updated on Thursday, 28 January 2010 08:15 Written by Kevin Sunday, 24 January 2010 04:15

Copywriting is a real art. Me, I tend to write far to many words. However as a copywriter friend once told me, “A least you give me plenty to work with’ and then quickly trashes 70% of my words, without losing the essentials, in fact, it ends up 10x better. – This is the gilded art of copywriting. When it comes to direct response marketing, a good copywriter is worth 10x more than a good graphic designer. It’s inevitably the words that do the selling, not so much the graphics.

We have plenty of good direct marketing copywriters here, like Jules Brown (www.julesbrown.com). Note I said direct marketing copywriter, since the art of writing copy for direct mail or email, being you want to elicit A RESPONSE not just tell a good story. It is somewhat different to ‘mainstream’ copywriting. A little more ‘in your face’ and in some cases, tacky. Think Readers Digest mailers as the extreme example – However in most sectors it works and does the job, often much better than pretty, more ‘creative’ attempts from general agencies costing thousands more.

People like Bob Bly, Dean Rieck and Dan Kennedy in the US are experts in direct marketing copy. I’m a big fan of Dan, who runs a highly successful information marketing business revolving around teaching business owners the art of direct marketing and how to grow their businesses, using proven, but somewhat radical business strategies. They’ve over 35,000 eager subscription followers, many of whom attend regular seminars and workshops seminars across the US. He’s not just print-focused either, often promoting the use of online methods. Checkout his website and an article on copywriting for small business. click here.

Also  Bob Bly and Dean Rieck .