Small Retail Secrets

Last Updated on Saturday, 31 July 2010 11:02 Written by Kevin Saturday, 7 March 2009 07:14

For small businesses, there’s loads of ways to make yourself stand out and boost revenue. The internet provides dozens of US-based small business resources and websites. e.g. Marketing Best Practices, Duct Tape Marketing, Power to the Small Business and many more…

But my recommended local business marketing guru and motivational speaker is Winston Marsh. He outshines many, with super-practical advice and tips. He spends much of his time with small business and especially retailers, advising on the special ‘success strategies’ needed today.

His many books, newsletters and interviews have covered a huge range of topics from telemarketing, creating high response yellow pages and newspaper ads, as well as speaking and PR tricks. This interview however focuses upon the internet and how small retailers can use it in simple, highly innovative ways to boost sales and customer loyalty.

Here’s an ideas-packed 10 minute interview of Winston by Terry Brock. Although Winston is an Auzzie, he works over here too, telling of the success story with a NZ retailer he’s helped. Click the mp3 graphic below to listen.

Download Winston Marsh

Winstons Website: www.winstonmarsh.com.au