Seth Godin – Building Brands or a Tribe?

Last Updated on Friday, 15 January 2010 06:02 Written by Kevin Sunday, 1 March 2009 07:55

Seth Godin reminds us again of how much the world of marketing and advertising has changed since the internet arrived.

Today great success can come from building a connected community of followers, not just a brand – Finding products for your unique tribe of customers, instead of customers for your products.

sethgodin.mp3

Click on the audio mp3 icon to listen to Seth Godin

This is a short 5 min extract of an amazing gem-filled 50 minute interview with Seth by John Jantsch of DuctTapeMarketing where he introduces the concept of building a ‘Tribe’ to gain credibility and sales growth.

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