Want a Better Response Rate? Try Doodling
Last Updated on Monday, 21 December 2009 01:35 Written by Kevin Monday, 21 December 2009 11:57
As we’ve all discovered from previous article and opinions, there are dozens of ways to boost response rates. i.e. Better offer, being more creative, personalisation, purls, targeting an audience etc. However often we can double, even triple our response rates by doing something remarkably simple. David Frey’s video showed that simple often works far better than expected.
Where to start? Just add in something that helps grab the readers attention
Yep, a seemingly handwritten 
note to highlight an area or offer as shown in red on the sales letter or broachure, left. No changes of copy, just something that’s overprinted to reinforce what has already been said.
It may look cheesy, and 99% of Mac designers will scream, saying it’s amateurish and tacky. But like it or not, for most consumer products or services, this ‘old school’ direct marketing trick still works! In fact it can often double, even triple response rates!
Regardless of the media you use, be it printed mailings, sales letters, email or website copy, Doodles have been proven to do a great job.
For those of you that are sceptical, try it out on your next email or direct mail campaign. Send out half using your standard ‘professionally designed’ version and the other 50% with the doodles added in. Yes, it may mean adding in colour, which costs more if printed, but if it achieves 50-200% higher responses, it’s money well spent. Even a 20% sample with doodles may be enough to prove it’s value in your own marketing.
