ROI Calculators
Last Updated on Tuesday, 7 July 2009 10:50 Written by Kevin Thursday, 25 June 2009 11:08
Many company owners, marketers and agency people are afraid to look at ROI for their marketing or advertising efforts. The agency pitch is to market for ‘branding’, not just sales. Yeah, right… Companies today must monitor ROI for every campaign, then willingly use that data to constantly improve their results.
Below are a few handy marketing and business calculators to help determine if your last email or direct marketing campaign made a profit! It helps set some realistic expectations and guidelines on where you should invest your efforts…
Direct Mail ROI Calculator  |
Email Marketing ROI Calculator  |
Conversion Rate Calculator  |
Break Even Analysis Calculator  |
It’s interesting that they limit the response rates at just 15%. Loyalty Marketing experts like Rafi Albo would require a calculator that went much higher…
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What’s your Marketing ROI? and Let’s Build a Marketing Database