Introducing PURLs – The New Treasure
Last Updated on Friday, 15 January 2010 07:36 Written by Kevin Monday, 2 November 2009 12:50
What may be hotter than Web 2.0? Personalised URLs (PURLs).
42% prefer to respond to a promotion online – Let’s make it more inviting and easier for them
The concept has have been around for several years, but only now with improved tools is it exploding and taking one-to-one marketing and lead generation to new heights. It encourages the growing numbers of people who prefer to respond to a promotion online, regardless of whether they heard about it from a friend, in an email, text, direct mail piece or personalised brochure.
Learn MoreRetail Marketing Opportunities Never Better
Last Updated on Friday, 15 January 2010 06:03 Written by Kevin Saturday, 25 July 2009 09:01
Despite a depressed global economy, a surprising 76 percent of senior marketers believe they are not realizing the full revenue potential of their current customers. The Chief Marketing Officer (CMO) Council in the US released last December an insightful “Routes to Revenue” study.
The core conclusion? Better Customer Data Integration and Analytics is seen as Critical to Revenue-Generating Strategies and Marketing Efficiencies.
Learn MoreMailer Brings 15% More Sales for Online Shop
Last Updated on Wednesday, 11 November 2009 05:56 Written by Kevin Wednesday, 22 April 2009 01:17
Online underwear merchant Bare Necessities in the US, renown for running successful, highly segmented and targeted email campaigns, tried coordinating a personalized full colour, hard copy postcard campaign with their e-mail, to a segment of its customer file. The result? A huge increase in sales from those who received both marketing messages.
Learn MoreWhat’s in a Name?
Last Updated on Saturday, 4 July 2009 06:08 Written by Kevin Thursday, 9 April 2009 08:59
Seeing your own name included in direct mail piece is commonplace (and been possible since 1972 when the first digital printer was connected to an IBM mainframe). Software simply extracts your name from a database and places it on the digitally printed document. We see it weekly in our bills, statements and company letters.
Learn MoreThe Rafi WOW Factor
Last Updated on Wednesday, 10 February 2010 06:22 Written by Kevin Monday, 9 February 2009 09:23
Rafi Albo of Segmarketing Agency, toured New Zealand in late 2008. An expert in the loyalty marketing industry, he showed us how with personalised one-to-one marketing techniques, he helped clients achieve double-figure response rates in over 300 marketing campaigns.
In a high energy edge-of-the-seat two hour workshop, he showed off his strategies, samples and a dozen case studies on how to consistently achieve these amazing, record-breaking results. Results up to 200 x higher than the industry average.
Learn More