Retailers & Utilities Get Personal

Last Updated on Tuesday, 17 November 2009 05:50 Written by Kevin Sunday, 25 October 2009 06:32

I’ve spoken with friends from the UK, Auzzie and US the last few weeks, specifically asking them their impressions of NZ, specifically around how retailers and big business here market themselves.

Aside from a couple slick TV campaigns, it seems in most areas we’re years behind. Even our direct mailing campaigns here are lousy by world standards, using antiquated strategies and methods. We’re wasteful – Not very ‘GREEN’.  Click here to read more...

Using Point-of-Sale to Improve Profitability

Last Updated on Sunday, 15 November 2009 03:08 Written by Kevin Saturday, 24 October 2009 12:15

Here’s a story from Marketer David Frey in the US. The lessons are clear.

Not long ago I made a trip over to the local Radio Shack to purchase an electronic plug for my cassette recorder. As I paid for my item the retail clerk asked me for my name, address, cellphone number, birth date, and even my email address (something every retailer should be asking for today!).  Click here to read more...

Retail Marketing Opportunities Never Better

Last Updated on Friday, 15 January 2010 06:03 Written by Kevin Saturday, 25 July 2009 09:01

Despite a depressed global economy, a surprising 76 percent of senior marketers believe they are not realizing the full revenue potential of their current customers. The Chief Marketing Officer (CMO) Council in the US released last December an insightful “Routes to Revenue” study.

The core conclusion? Better Customer Data Integration and Analytics is seen as Critical to Revenue-Generating Strategies and Marketing Efficiencies.  Click here to read more...

Birthday Coming Up?

Last Updated on Sunday, 2 August 2009 10:22 Written by Kevin Friday, 5 June 2009 10:05

Marketing people like to be creative. Some will not openly admit that they loathe data because it’s just not fun to look at spreadsheets, graphs, and charts compared to designing an animation for a website.

However, creatively using data about customers can contribute to the customer’s experience in so many ways.  Click here to read more...

Get more customers and keep them coming back!

Last Updated on Saturday, 11 July 2009 04:55 Written by Kevin Sunday, 31 May 2009 04:26

The key to the success of any business is to know how to build, maintain and expand a solid database of customers. One very, very successful New Zealand coffee shop owner knows exactly how to attract more customers and, more importantly, how to keep them coming back.  Click here to read more...